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VACHERON CONSTANTIN CELEBRATES THE REOPENING OF ITS BOUTIQUE IN MALL OF THE EMIRATES

  • DATE: 13-11-2024
  • VENUE: dubai

Vacheron Constantin, the esteemed Swiss watchmaking Maison with nearly 270 years of uninterrupted history, is delighted to announce the reopening of its newly renovated boutique in Mall of the Emirates, Dubai. The boutique has been thoughtfully expanded to create a space that reflects the Maison’s unwavering quest for excellence and exquisite craftsmanship while embracing the richness of the local culture. This special occasion is marked by an exclusive collaboration with Tashkeel and HH Sheikha Lateefa bint Maktoum bin Rashid Al Maktoum, who contributed a bespoke art installation titled “Home.”

Designed to provide guests with an unparalleled client experience, the boutique seamlessly integrates hospitality and bespoke services, inviting visitors to immerse themselves in the Vacheron Constantin ethos. the redesigned boutique features a private salon inspired by traditional Majlis, adorned with Bedouin tapestry accents. This luxurious setting provides an intimate atmosphere for clients to immerse themselves in the world of Vacheron Constantin.

The space also showcases the first regional ‘Les Cabinotiers library’ that serves as a hidden gem and invites guests to explore the creative processes behind the Maison’s most distinctive offerings. Clients can discover drawers that reveal sketches, views of legendary calibers, and insights into meìtiers d’art such as enameling, gemsetting, guillochage, and engraving.

At the heart of the boutique is “Home,” a bespoke art piece printed on stainless steel metal. The image was originally created by Her Highness Sheikha Lateefa bint Maktoum bin Rashid Al Maktoum, Founder and Director of Tashkeel, and was then recreated as an artwork by the Tasmeem Tashkeel Art & Design Collective. This captivating piece offers a tranquil glimpse into the Dubai desert, featuring symbols like the falcon, Arabian gazelles, and Ghaf trees that evoke resilience, freedom and, are symbolic of cultural heritage. The piece reflects the delicate balance between the UAE’s native wildlife and the landscape while contemplating the interplay between nature and human influence.

Through this artistic collaboration, Vacheron Constantin underscores its commitment to nurturing local talent and preserving the region’s cultural and artistic heritage, resonating with the Maison’s philosophy of blending tradition with modernity.

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