•    The new MINI Aceman takes centre stage while three other models blend the brand’s iconic design with its fun individuality and cutting-edge innovation.

Muscat, Oman; 27 February 2025 The wait is over! Al Jenaibi International Automobiles, the exclusive importer of BMW and MINI in Oman, has officially launched the all-new, fully electric MINI Aceman, ushering in an exciting new MINI era in the Sultanate.

Alongside the Aceman, the latest generation of the MINI 3-Door Convertible, 3-Door Electric, and 5-Door models have also arrived, giving MINI lovers more ways to experience the brand’s signature fun, go-kart handling, and unmistakeable charm.

The all-electric MINI Aceman is a game-changer - striking in design, packed with smart technology, and built for urban adventurers who want both style and sustainability. From its bold new octagonal grille to its dynamic LED lighting and recycled aluminium alloy wheels, the Aceman makes an instant statement. Inside, the world’s first circular OLED display is the highlight, acting as both an infotainment hub and a digital cockpit. And because no adventure should be limited, the Aceman offers seamless at-home and on-the-go charging, ensuring that every journey is electrified.

MINI fans can also look forward to the launch of the refreshed MINI 3-Door Convertible perfect for those who love the open road. The new MINI 5-Door arrives with a bigger, more aerodynamic body, yet still delivers the iconic MINI experience, making it the ideal choice for those who need extra space without sacrificing driving fun. And for those ready to make the switch to electric, the MINI 3-Door Electric is here to prove that sustainability and excitement can go hand in hand.

Speaking about the launch, Rachid Zamani, Managing Director of Al Jenaibi International Automobiles, said: “The MINI brand has always been about pushing boundaries and embracing individuality. The new MINI Aceman is a perfect reflection of that philosophy - it’s bold, electric, and full of personality. At Al Jenaibi International Automobiles, we are proud to bring this next generation of MINI models to Oman, offering drivers a range of choices that deliver MINI’s signature driving fun with cutting-edge technology and sustainable innovation. We invite all MINI fans to visit our showroom and experience these exciting new models firsthand.”

To make the moment even more special, Al Jenaibi International Automobiles is rolling out an exclusive Ramadan offer, making it the perfect time to join the MINI family.

Customers who purchase a new MINI can enjoy MINI Service for 5 years or 100,000 km, whichever comes first, MINI Warranty for 5 years or 200,000 km, and MINI Roadside Assistance for 5 years or 200,000 km. This is packaged with free insurance and registration in the first year, complimentary AutoSpa services, plus an exciting chance to win one of three brand-new BMW vehicles, during draws taking place at the end of March, April and May.

So now is the right time to redefine your drive with MINI’s latest lineup.

Visit Al Jenaibi International Automobiles today to book a test drive and be among the first to experience the next generation of MINI.

To learn more or book a test drive, visit the Al Jenaibi International Automobiles showroom in Qurum or call 80050008.